Social Norms

The social norms approach is an increasingly popular technique which is used to promote behaviour change in a range of topics including binge drinking, drug use, sexual health, bullying, water conservation and recycling. The purpose of this website is to provide resarchers, health practitioners, educators and policy makers with social norms resources and news about upcoming social norms events. 

To keep up to date on developments in the field join our mailing list here  

A guidebook on implemeting the social norms approach in the UK was provided at the recent Social Norms in the UK event hosted by the University of Leeds. Click here for a PDF copy of the guidebook.

Recent  and upcoming events

    3rd European Symposium on Substance Use and Abuse among University Students. University of Bradford, UK, 7th - 8th June 2012. Including a keynote address by National Social Norms Institute Director Dr Jennifer Bauerle. Click here for more information.

    Truth About Youth, University of Bedfordshire. Bedforshire, September 16th, 2010. Including a keynote address by Prof. Wesley Perkins on the social norms approach. Click here for more information.

    A new video overview of social norms by one of the founders of the social norms approach, Prof. Wesley Perkins. Click here for more information.

    A new social norms blog has been created by Gillian McGready, an independent specialist in the social norms approach. Click here for more information. 

    2010 National Conference on the Social Norms Approach, National Social Norms Institute
    Philadelphia, July 11th - 13th, 2010. Click here for more information.

    Social Norms in the UK: Challenging Perceptions to Change Behaviour, Leeds Institute of Health Science
    Leeds, June 18th, 2010. Click here for more information.