Research
Listed below are some examples of social norms research taking place in Europe and Australia. If you know of any additional projects which you would like listed please contact us here. For additional information on previously published articles and reports please the Publications page.
EUDAP
EUDAP, or the European Drug Addiction Prevention Trial, has been underway in a number of European countries since 2003. It consists of an alcohol and drug education package delivered to 12 to 14 year olds and include a social norms component. It is one of the few studies to simultaneously trial an intervention in several different countries and the results of the study indicate that the the method is effective in reducing alcohol and drug related harm. The authors of EUDAP have made all the study materials freely available for use on their website. Please see lesson four of the programme guide for information on the social norms component.
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Ringsted Project
The Ringsted Project was an award winning study in Denmark co-ordinated by Prof Flemming Balvig at the University of Copenhagen which sought to apply the social norms approach to a community setting. Due to the success of the project it has now become adopted across Danish schools and the social norms approach is becoming widely used in Denmark. Further information about the study can be found on the project website.
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SNAP
The Social Norms Analysis Project was conducted by Dr Clarissa Hughes of the University of Tasmania in Australia. It was the first major application of the social norms approach in Australia and targeted alcohol use in high school children in rural areas of Tasmania. The results of the study indicated that the approach was successful in correcting alcohol misperceptions in a relatively short time frame of 18 months. For further information please see the articles and report on the project by Dr Hughes on the Publications page.
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UCSNS
The University and College Social Norms Study is an ongoing collaboration between Dr John McAlaney at the University of Bradford and Youth Media, a youth advertising company based in Glasgow. It consists of an online survey and social norms intervention and health behaviours. www.normativebeliefs.org/ucsns.htm
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Unitcheck
Unitcheck is an online student health package operated by Bridgette Bewick at the University of Leeds which provides personalised normative feedback. It has been used to reduce alcohol misperceptions and consumption behaviours in British students and is currently being expanded and applied to several other populations. The online interface can be viewed by clicking on the link below and there are articles about the project listed on the Publications page.
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