Dr Wilson MSP is a member of the Scottish Parliament, Scotland's devolved government, and has been greatly responsible for raising the profile of the social norms field through parliamentary debate and press releases.

SADAAT, represented by Theresa Martinus (National Substance Use Liaison Officer), are involved with Scotland's Future Forum, which recently hosted a presentation on social norms by Prof Wesley Perkins. They are also actively pursuing social norms research through grant applications and are supporting the national social norms college study (see 'Research').

Youth Media are specialists in youth advertising and are currently working with the University of the West of Scotland on a national social norms college study.

The EAHF is a newly established group within the European Union which aims to address alcohol related problems. As part of this remit the EAHF has recently announced it's intention to hold a social norms conference in April 2009. For more details click here.

The SWA is the trade association for Scotch Whisky. The have supported the development of the social norms field in Europe through providing funding for conference attendance and intervention materials.