Projects
UK
- Project CHARM (www.projectcharm.info )
CHARM uses digital technologies to provide individuals with feedback about their own and others' sustainability behaviours. The three-year project investigates the 'social norm' approach - telling people what other people do - and evaluates its potential to change individual practices and behaviours in socially desirable ways. CHARM is funded by the EPSRC Digital Economies programme.
- Unitcheck (www.unitcheck.co.uk )
Unitcheck is a web-based tool, developed at the University of Leeds, that provides personalised feedback and social norms information on alcohol consumption. Use of the tool by UK university and sixth form students has seen reductions in alcohol consumption. Although originally developed for students, the website also provides feedback for the general population. The potential to customise the tool for other populations is currently being explored.
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University and College Student Norms Study (www.normativebeliefs.org.uk/ucsns.htm )
UCSNS is an ongoing project being conducted by Youth Media and the University of Bradford which aims to apply the social norms approach to a wide range of universities and college in the UK using desktop messaging and printed media.
Europe
- EUDAP (www.eudap.net )
EUDAP was a large scale study which looked at the effectiveness of an alcohol and drug education programme for pupils aged 12 – 14 across countries in Europe. The programme included several sessions on social norms, misperceptions and how to evaluate negative media portrayals of youth alcohol use. The materials used in these sessions are freely available from the project website.